No longer is it enough to get your message about your products and services out there. Your customers can get products anywhere, from anyone. They need to want to buy from you and only you. You need to tell them why and how you are different than the guy down the road. You need to have a story, give me a reason to buy from you specifically.Nowadays, more and more people have realized the power of the internet. The internet has provided a tool for people to do just this. The communication through a video blog or a podcast allows people to hear your story. They begin to trust you. They have an opportunity to get to know and love you. The video blogs and podcasts more or less "humanize" you.
Blogging on your niche and expertise can create relationships that couldn't otherwise be made through just network meetings or face to face, word of mouth advertising. Making friends while you sleep is the internet and web 2.0 new media marketing. This gives you a chance to tell your story and become a reputable person without ever actually leaving your home if you so choose.
For all the "technophobs" out there, relax. With just a few clicks, a microphone, computer and a camcorder, you can learn to blog or podcast. I promise it is not hard. Lose your fear or lose your customers. It is that simple.
The coolest thing about blogging and podcasting is that is requires no one else but you to do the technology. The blog actually builds itself without the need of a webmaster. No design firm or production company is needed and the templates are easy to navigate.
Within minutes you are connected to hundreds, if not millions of prospects that cannot be reached any other way. If you continue to advertise on television and radio and you refuse to learn this new media marketing you will ultimately lose.
How do you blog? Well you begin with setting up a free account in Wordpress. Begin by typing, just get used to posting blogs and then add audio and video. Just point, click and talk. Begin making new relationships with people you never knew where possible. This is the power of blogging.
And to discover more about the power of blogging for your business, I invite you to visit http://www.internetvideoguy.com and http://www.audiovideoinwordpress.com
