Customer relations are one use for a company blog. Opening up the lines of communication with your customers is the first step to excellent customer service – and you can learn a great deal from your customers. Print the URL for your blog on receipts, business cards, and brochures to build interest. You can also use your company blog to get customer feedback about your products or services. Again, you can learn a lot from your customers, and use the feedback to improve your products or services and give customers more of what they want in the future.
Company blogs are great research and development tools. You can ask your customers questions about what they want or need. Tell them what you have in development, and what it will do, and ask them how you can make it better. You can even run contests for your customers through your blog, offering the product in development as a prize to the person who comes up with the best idea.
Once you have developed new products or services, you can use a company blog to introduce your new product lines. Keep your customers up-to-date on what is developing or changing at your company. Past customers should be your first customers for your new products and services – and this will happen if they have had a positive experience with you in the past. A blog adds to that positive experience.
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