Blogs are increasingly becoming a valuable marketing tool for writers. Plus, they are so easy to use and set-up that every writer should have one (especially since they’re free). Even technophobes can embrace blogs.

What is a blog?
A blog is basically an easy-to-use website. Amazingly, blogs are free and require no technical know-how to use. Once you set it up, you log-in, enter the title of your entry, type in your entry (or cut and paste from your word processor), and press a button. What you just wrote is immediately available for all the world to read.
What should I write about?
There are no limits. Some authors use their blogs as part of their free-writing exercises. For a lucky few this has resulted in more people learning about their blogs than their books—until the readers of the blog discovered the writer also had books. Others use blogs to communicate with fans or to keep people posted on the progress of their latest books. Some writers have created blogs “written by” a character in their novel. This allows your novel to come alive while also promoting it. What you can do with your blog is only limited by your imagination.
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How to Easily Set-Up a Blog to Promote Your Book