Figure discover how much you can pay on marketing. Whatever percentage you choose, you will need to pay that money wisely. So get a marketing plan and budget, and faithfully follow to it.Identify your strengths and weaknesses when it comes to your particular business. Be ruthless with yourself. Then make a marketing plan that takes advantage of your strengths. At the same time, find structure to work on your weaknesses. For example, perhaps you are great with one-on-one meetings, but hate to speak to a group. Go to every possible event you can find and talk up your playing to new grouping you meet. But also look for structure to get over your public speaking fear. Read books on the subject, join Toastmasters and practice with family and friends.Look for free and low-cost structure to market your home business. Gain visibility through press releases to your topical media. This can be especially effective if you can become up with a unique angle. Radio talk shows are ever looking for grouping to be guests. Do enough of this, and you'll eventually gain recognition as an expert.Offer something to past and current customers. Many businesses have special deals for new customers, but ignore the older ones. Give a coupon or an hour of service for a positive referral. Are you a personal organizer? Send discover a newsletter to older customers with tips for getting organized for the holidays. Remind them you're available by offering a 20 percent off coupon.Overwhelm clients with incredible, personalized service. This is possible with a home playing because you have total control over the business. Go the extra step. Give 10 percent more. Call them a some days or even weeks later to make sure they were pleased. And this, of course, creates opportunities for even more business.Appreciate word-of-mouth referrals. It's the most coercive publicity you can ever get. Don't forget to thank grouping who praise your services to their friends.Look at the big picture. An economic crisis won't last forever. Keep giving great service, work on marketing every day and your playing will continue to grow.
Sep 30, 2009
Marketing plan and budget
Figure discover how much you can pay on marketing. Whatever percentage you choose, you will need to pay that money wisely. So get a marketing plan and budget, and faithfully follow to it.Identify your strengths and weaknesses when it comes to your particular business. Be ruthless with yourself. Then make a marketing plan that takes advantage of your strengths. At the same time, find structure to work on your weaknesses. For example, perhaps you are great with one-on-one meetings, but hate to speak to a group. Go to every possible event you can find and talk up your playing to new grouping you meet. But also look for structure to get over your public speaking fear. Read books on the subject, join Toastmasters and practice with family and friends.Look for free and low-cost structure to market your home business. Gain visibility through press releases to your topical media. This can be especially effective if you can become up with a unique angle. Radio talk shows are ever looking for grouping to be guests. Do enough of this, and you'll eventually gain recognition as an expert.Offer something to past and current customers. Many businesses have special deals for new customers, but ignore the older ones. Give a coupon or an hour of service for a positive referral. Are you a personal organizer? Send discover a newsletter to older customers with tips for getting organized for the holidays. Remind them you're available by offering a 20 percent off coupon.Overwhelm clients with incredible, personalized service. This is possible with a home playing because you have total control over the business. Go the extra step. Give 10 percent more. Call them a some days or even weeks later to make sure they were pleased. And this, of course, creates opportunities for even more business.Appreciate word-of-mouth referrals. It's the most coercive publicity you can ever get. Don't forget to thank grouping who praise your services to their friends.Look at the big picture. An economic crisis won't last forever. Keep giving great service, work on marketing every day and your playing will continue to grow.
