Are Motor Brokers Actually Going for Broke
Five years ago the chances are you would have been flicking through your favourite telephone directory looking for the best deal on motor insurance you could find. This process could literally take hours as you would go slowly flicking though the directory ringing company after company in order to get the best deal, but this would often mean you having to go through the quotation question set over and over again until you could take no more and give up.
In those good old days you were assured of either speaking direct to the insurance underwriter themselves or an authorised insurance broker who might be selling insurance as an agent for any number of insurers.
Most of these inquiries were being conducted over the phone which was by far the most influential tool for the insurance broker and insurers alike. There was still a small market for the high street motor insurance broker but these guys had taken their hammering during the eighties following the intervention of the motor insurance call centres.
During the past 5 years we have undergone yet another revolution with the birth of the price comparison companies who use the new wave media vehicle, the internet.
The web as it is commonly referred to has taken the world by storm and with it we have seen a whole new way to market a whole multitude of products including motor insurance.
Because of the methods and opportunities the web brings we have seen the birth of a new breed of marketeers, the price comparison companies. Currently these guys work with an extensive panel of insurance providers including the motor insurance brokers and direct insurers however there are genuine growing concerns that with more direct insurer input the motor insurance brokers will soon be priced out of the car insurance market.
Andy Higgins has been publishing online articles for years and currently writes for News Media Studios where he created the Article Feeder business solution
